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Reputation and the Corporate Brand

2004354 citationsJournal Article

Authors

Paul A. Argenti · Stony Brook School

Bob T. Druckenmiller · Porter Novelli (United States)

Topics & Keywords

Global socioeconomic and cultural dynamics Consumer Packaging Perceptions and Trends Literature, Language, and Rhetoric Studies

Publication Details

Published in: Corporate Reputation Review

Volume 6, Issue 4, pp. 368-374

DOI: 10.1057/palgrave.crr.1540005

Field-Weighted Citation Impact: 35.10

Reputation and the Corporate Brand | Researchclopedia