An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric Appliances Market

201295 citationsJournal Articlebronze Open Access

Authors

Małgorzata Łatuszyńska · University of Szczecin

Fatimah Furaiji · Iraq University College

Agata Wawrzyniak · University of Szczecin

Abstract

This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour (as the dependent variable) in the electric appliances market.

Topics & Keywords

Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty

UN Sustainable Development Goals

Peace, Justice and strong institutions

Publication Details

Published in: Contemporary Economics

Volume 6, Issue 3, pp. 76-76

DOI: 10.5709/ce.1897-9254.52

Field-Weighted Citation Impact: 4.95