Case study: Integrating artificial intelligence metadata within Paramount’s digital asset management system

The Stills Archive team at Paramount Pictures Asset Management Group is responsible for the preservation and digitisation of all photography and artwork created in conjunction with each title produced by the studio. The studio’s digital asset management (DAM) system is a customised solution built on a trusted and widely used asset management platform. By partnering with a third-party artificial intelligence (AI) service, the DAM system creates AI metadata to coexist with human-generated metadata. Over the past year, Paramount’s Stills Archive team has experimented with this new metadata technology with the goal of streamlining workflow procedures in preservation and reducing the time spent on research requests. This paper outlines the vision, goals, implementation process and challenges associated with this endeavour.