A study on the role of social media in promoting sustainable tourism in the states of Assam and Odisha

202144 citationsJournal Articlediamond Open Access

Authors

Joyeeta Chatterjee · IMS Unison University

Nigel D’Silva · Universal Engineering College

Abstract

Purpose The purpose of this paper is to determine the role played by social media platforms in promoting sustainable tourism in the states of Assam and Odisha. The study provides insights on sustainable tourism and related products of the above-mentioned destinations that need to be promoted on social media. It also recommends strategies to augment the sustainable tourism in the two states.

Topics & Keywords

Digital Marketing and Social Media Diverse Aspects of Tourism Research Consumer Behavior in Brand Consumption and Identification

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Tourism Critiques Practice and Theory

Volume 2, Issue 1, pp. 74-90

DOI: 10.1108/trc-09-2020-0017

Field-Weighted Citation Impact: 11.62