Current Advances In Digital Recruitment Of Human Resources And Its Potential For Companies

Unprecedented changing and inconsistent global environment offers both new opportunities and many challenges to modern business. In order to adapt and survive, companies need to make decisions quickly. Team working is still important even with physical distancing caused by COVID-19 around the world. Competitive advantage of companies correlates with its human resources, and hence, HR management faces novel difficulties to provide the company with needed human resources under this vague, unfamiliar environment of crisis. The obvious solution to these challenges can be new tools for process digitalization of HR management as well as using of AIenabled technologies. Therefore, this exploratory research aims to describe the advancements in digitalization of recruitment as a main role of human resource management, and its implication on potential job candidates. Companies should consider digital transformation of their HR recruiting processes to survive and grow.