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When Do Private Labels Succeed

1993555 citationsJournal Article

Authors

Stephen J. Hoch

Shumeet Banerji

Topics & Keywords

Intellectual Property Law Copyright and Intellectual Property Health Services Management and Policy

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Sloan management review

Volume 34, Issue 4, pp. 57-67

Field-Weighted Citation Impact: 53.12

When Do Private Labels Succeed | Researchclopedia