The lifestyles of millennial coworkers in urban spaces: the case of Tel-Aviv

The attraction of many millennials to working in coworking spaces is growing due to the benefits this work environment offers. These benefits, associated with the features of such workspaces, have been extensively researched. However, the complementarity research from the side of the coworkers, their features, and the lifestyle that accompanies them has not yet been deeply examined. The present study examines the unique features of coworkers and their lifestyle. The importance of such an examination stems from its contribution to city decision-makers in understanding the unique needs of this profile of workers which they are interested in attracting to the city. For this purpose, one of the largest coworking-spaces in Tel-Aviv – Mindspace, which has approximately 850 coworkers – served as a test case in the study. The results indicated that millennial coworkers do not distinguish between leisure and work hours and choose, therefore, to live in the city centre, a thriving hub of entertainment, culture, and leisure, and to work nearby, which fits their preferred lifestyles. Despite the tendency to label millennial coworkers as a homogeneous group, the findings clearly indicate the great heterogeneity that exists among coworkers, as expressed in their different lifestyles.