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A Profile of Responses to Commercials

1979231 citationsJournal Article

Authors

Mary Jane Schlinger · Green Circle

Topics & Keywords

Educational Tools and Methods

Publication Details

Published in: Journal of Advertising Research

Volume 19, Issue 2, pp. 37-46

DOI: 10.1080/00218499.1979.12518821

Field-Weighted Citation Impact: 17.01

A Profile of Responses to Commercials | Researchclopedia