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Green Marketing: An Introduction

202129 citationsBook Chaptergreen Open Access

Authors

Chipo Mukonza · Tshwane University of Technology

Robert Ebo Hinson · University of Ghana

Ogechi Adeola · Pan-Atlantic University

Isaiah Adisa · Olabisi Onabanjo University

Emmanuel Mogaji · University of Greenwich

Ayça Can Kırgız · Istanbul Kent University

Topics & Keywords

Environmental Sustainability in Business Sustainable Supply Chain Management Consumer Behavior in Brand Consumption and Identification

UN Sustainable Development Goals

Life in LandResponsible consumption and production

Publication Details

Published in: Palgrave studies of marketing in emerging economies

DOI: 10.1007/978-3-030-74065-8_1

Field-Weighted Citation Impact: 22.51

Green Marketing: An Introduction | Researchclopedia