A Study on the Factors of Cosmetics Purchasing Behavior for Adolescents

The purpose of this study is to examine the factors of cosmetics purchasing behavior of cosmetics for adolescents. This study was conducted through a survey of 278 people, and the IBM SPSS 26.0 was used for statistical processing. The results of this study are as follows. First, adolescents tend to collect information necessary for purchasing cosmetics through the Internet, and purchase cosmetics directly by visiting cosmetics stores. Second, adolescents usually purchase cosmetics once or twice a month, and prefer products in the range of 10,000 to 20,000 won. The most important thing to consider when purchasing cosmetics is skin condition. Third, regarding the purchase of cosmetics, adolescents have a greater influence on their peer group. And the female group is more affected by the appearance and skin factors than the male group. The higher the cost of spending a month in cosmetic products and their interest in peer groups they are, the greater the number of purchases of cosmetics Adolescents tend to increas. Fifth, the higher the price of the cosmetics and the appearance factor they are, The higher the cost of purchasing cosmetics per month adolescents tend to spend. The results of this study can be used as basic data to understand cosmetics purchasing behavior and planning cosmetic sales strategies for adolescents.