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Market-Oriented Management: A Systems-Based Perspective

1999112 citationsJournal Article

Authors

Jan U. Becker · WHU – Otto Beisheim School of Management

Christian Homburg · University of Applied Management Studies

Topics & Keywords

Technology Adoption and User Behaviour Knowledge Management and Sharing Information Technology Governance and Strategy

Publication Details

Published in: Journal of Market-Focused Management

Volume 4, Issue 1, pp. 17-41

DOI: 10.1023/a:1009804011447

Field-Weighted Citation Impact: 6.78

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