Factors Influencing Web 2.0 Technology Usage Among Academics

The usage of Web 2.0 tools in education affords many benefits, which include increased access to educational resources, and the ability to collaboratively create and use content. Despite the benefits of Web 2.0 tools in higher education, the technology has not been widely used by academics in South Africa. Thus, the purpose of this research is to investigate the extent of usage and the factors that play a role in the usage of Web 2.0 tools among academics at two South African higher education institutions. A case study research strategy was adopted to fulfil the objectives of the study. This paper reports on the quantitative approach used to conduct the study. A questionnaire was administered to collect data from the target population. The results revealed that individual factors, organisational factors, perceived usefulness and perceived quality characteristics are significant predictors to the usage of Web 2.0 tools. The study has practical implications for academic stakeholders in private higher education for the integration of Web 2.0 technology into their teaching practice.