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Brand alliances as signals of product quality

1995318 citationsJournal Article

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Diverse Scientific Research in Ukraine Marketing and Advertising Strategies

Publication Details

Published in: Long Range Planning

Volume 28, Issue 1, pp. 139-139

DOI: 10.1016/0024-6301(95)92181-8

Field-Weighted Citation Impact: 0.82

Brand alliances as signals of product quality | Researchclopedia