International Review of Management and Business Research

The purpose of the research is to give clear description on perception of foreing tourists toward the service quality of ecotourism in Lombok. This research wants to see wheather the service quality of the ecotourism, functional destinations image, phychological destinations image influence toward behavioral intentions. This research uses a survey method. The number of sampels is 150 foreing tourists in Lombok. The medium used to collect the data is a questioner and to make an analysis is used the multy-group of SEM. The Results of the research show that the service quality of ecotourism significantly influences the functional destinations image and the psychological destinations image, but the service quality of ecotourism does not influence significantly toward the behavioral intentions. The functional destinations image significantly influences the behavioral intentions. The psychological destinations image significantly influences the behavioral intentions. Key Words: Ecotourism, Destination Image, Behavioral Intention, Tourist Destination.