The small and medium enterprises' green human resource management and green transformational leadership: A sustainable moderated‐mediation practice

Abstract This study explores how green human resource management (GHRM) and green transformational leadership (GTL) affect green organizational pride (GOP). We conduct a survey study of moderated‐mediation sustainable practice in small and medium enterprises (SMEs) in “Hokkien Golden Triangle” of China based on the combination of resource‐based view, social exchange theory, positive psychology, and social cognitive theory. Especially, we develop two new concepts, “green organizational pride” and “green psychological capital” (GPC) to verify that the positive relationships between GHRM/GTL and GOP are mediated by GPC. Besides, we expand the research of environmental culture (EC) by further predicting that it could amplify the indirect effects of GHRM/GTL on GOP via GPC. The findings contribute to sustainability literature by highlighting the importance of GHRM and GTL in Chinese sustainable practice. Moreover, the results can advance the prior literature in the area of sustainability and create a new green path for developing countries.