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Collaborating with Customer Communities: Lessons from the Lego Group

2018117 citationsBook Chapter

Authors

Yun Mi Antorini · Aarhus University

Albert M. Muniz

Tormod Askildsen · Lipeck Ecology-Humanitarian Institute

Topics & Keywords

Service and Product Innovation Persona Design and Applications

Publication Details

Published in: The MIT Press eBooks

DOI: 10.7551/mitpress/11858.003.0007

Field-Weighted Citation Impact: 36.12

Collaborating with Customer Communities: Lessons from the Lego Group | Researchclopedia