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Copy Testing in a Competitive Environment

19753 citationsJournal Article

Authors

Valentine Appel · American Hungarian Foundation

Babette Jackson · Sample6 (United States)

Topics & Keywords

Digital Platforms and Economics Psychometric Methodologies and Testing Game Theory and Applications

Publication Details

Published in: Journal of Marketing

Volume 39, Issue 1, pp. 84-84

DOI: 10.2307/1250811

Field-Weighted Citation Impact: 0.00

Copy Testing in a Competitive Environment | Researchclopedia