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The Tipping Point: How Little Things Can Make a Big Difference | Researchclopedia

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The Tipping Point: How Little Things Can Make a Big Difference

20043,066 citationsJournal Articlebronze Open Access

Authors

Danny Meadows-Klue

Topics & Keywords

Business Strategies and Innovation Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Publication Details

Published in: Interactive Marketing

Volume 5, Issue 4, pp. 410-411

DOI: 10.1057/palgrave.im.4340262

Field-Weighted Citation Impact: 346.35