Strategic Orientation of the Firm and New Product Performance

1997920 citationsJournal Article

Authors

Abstract

Hubert Gatignon, Jean-Marc Xuereb, Strategic Orientation of the Firm and New Product Performance, Journal of Marketing Research, Vol. 34, No. 1, Special Issue on Innovation and New Products (Feb., 1997), pp. 77-90

Topics & Keywords

Economic and Business Development Strategies Innovation and Knowledge Management Business and Economic Development

Publication Details

Published in: Journal of Marketing Research

Volume 34, Issue 1, pp. 77-77

DOI: 10.2307/3152066

Field-Weighted Citation Impact: 12.34

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Strategic Orientation of the Firm and New Product Performance

Authors

Abstract

Topics & Keywords

Publication Details