Researchclopedia

Research Researchers Institutions Topics Submit About

Command Palette

Search for a command to run...

Researchclopedia

Research Researchers Institutions About

© 2026 Researchclopedia. Powered by OpenAlex under CC0 license.

Back to research

Marketing, Strategic Planning and the Theory of the Firm

1982234 citationsJournal Article

Authors

Paul F. Anderson

Topics & Keywords

Management, Economics, and Public Policy

UN Sustainable Development Goals

Sustainable cities and communities

Publication Details

Published in: Journal of Marketing

Volume 46, Issue 2, pp. 15-15

DOI: 10.2307/3203337

Field-Weighted Citation Impact: 13.20

Marketing, Strategic Planning and the Theory of the Firm | Researchclopedia