Researchclopedia

Research Researchers Institutions Topics Submit About

Command Palette

Search for a command to run...

Researchclopedia

Research Researchers Institutions About

© 2026 Researchclopedia. Powered by OpenAlex under CC0 license.

Back to research

The Effects of Sequential Introduction of Brand Extensions

1992478 citationsJournal Article

Authors

Kevin Lane Keller

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Diverse Topics in Contemporary Research Digital Marketing and Social Media

UN Sustainable Development Goals

Zero hunger

Publication Details

Published in: Journal of Marketing Research

Volume 29, Issue 1, pp. 35-35

DOI: 10.2307/3172491

Field-Weighted Citation Impact: 10.09

The Effects of Sequential Introduction of Brand Extensions | Researchclopedia