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Representations of Masculinity and Femininity in Advertising

201715 citationsJournal Article

Authors

William M. O’Barr

Topics & Keywords

Media, Gender, and Advertising

UN Sustainable Development Goals

Gender equality

Publication Details

Published in: Advertising & Society Review

Volume 17, Issue 3-4

DOI: 10.1353/asr.2017.0004

Field-Weighted Citation Impact: 2.34

Representations of Masculinity and Femininity in Advertising | Researchclopedia