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The Effects of Extensions on Brand Name Dilution and Enhancement

1998123 citationsJournal Article

Authors

Zeynep Gürhan‐Canlı

Durairaj Maheswaran

Topics & Keywords

Botanical Studies and Applications Library Science and Information Diverse Scientific Research in Ukraine

Publication Details

Published in: Journal of Marketing Research

Volume 35, Issue 4, pp. 464-464

DOI: 10.2307/3152165

Field-Weighted Citation Impact: 1.01

The Effects of Extensions on Brand Name Dilution and Enhancement | Researchclopedia