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Abstract In the 1960s and 1970s, British musicians rediscovered traditional folk ballads, fusing the old melodies with rock, jazz, and blues styles to create a new genre dubbed “electric folk” or “British folk rock.” This revival featured groups such as Steeleye Span, Fairport Convention, and Pentangle, and individual performers like Richard Thompson and Shirley Collins. While working in multiple styles, all were making music based on traditional English song and dance material. After reasonable commercial success, electric folk disappeared from mainstream notice in the late 1970s, yet performers continue to create it today. This multi-layered analysis explores electric folk as a cultural phenomenon, commercial entity, and performance style. Drawing on rare historical sources, contemporary music journalism, and first-hand interviews, the book argues that electric folk resulted from both the American folk revival of the early 1960s and a reaction against the dominance of American pop music abroad. In this process, the musicians turned to traditional musical material as a means of asserting their British cultural identity. Yet, they were less interested in the “purity” of folk ballads than in the music's potential for lively interaction with modern styles, instruments, and media. This book also delves into the impact of the movement on mainstream pop, American rock music, and neighboring European countries.