How Knowledge, Technology, and Project Management Processes in Brazilian Universities Help Innovation in Industry

Knowledge is the act of having a concept of something. It includes descriptions, assumptions, and theories. Knowledge Management is about making the right knowledge available to the right people. A Brazilian university made its own pathway to manage the knowledge generated inside the academia favoring the market needs, showing that an organization can learn and use its knowledge in businesses applications, creating competitive advantage, regarding innovation, for the productive sector. An understanding of the market and society's demands enabled the development of products, technologies, and services with high added-value in line with solutions to challenges faced by businesses. A Brazilian startup made the “interaction” between market and academia allowing interest increase of productive sector in performing projects in partnership with research and technology institutes. Both successful cases in this chapter ensure the importance of knowledge, project, and technology management processes conferring innovative technological and market advantages to small companies and big industries.