Competitive Identity

2007643 citationsBookbronze Open Access

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Abstract

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book c

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International Business and FDI Globalization and Cultural Identity Cross-Border Cooperation and Integration

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Published in: Palgrave Macmillan UK eBooks

DOI: 10.1057/9780230627727

Field-Weighted Citation Impact: 12.03

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Competitive Identity

Authors

Abstract

Topics & Keywords

Publication Details