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The Identity of Women's Clothing Fashion Opinion Leaders

1970133 citationsJournal Article

Authors

John O. Summers

Topics & Keywords

Consumer Perception and Purchasing Behavior Fashion and Cultural Textiles Cultural and Historical Studies

UN Sustainable Development Goals

Gender equality

Publication Details

Published in: Journal of Marketing Research

Volume 7, Issue 2, pp. 178-178

DOI: 10.2307/3150106

Field-Weighted Citation Impact: 0.00

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