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A New Interpretation of Marketing Functions

19432 citationsJournal Article

Authors

Fred M. Jones · University of Illinois System

Topics & Keywords

Digital Marketing and Social Media

Publication Details

Published in: Journal of Marketing

Volume 7, Issue 3, pp. 256-256

DOI: 10.2307/1245850

Field-Weighted Citation Impact: 0.00

A New Interpretation of Marketing Functions | Researchclopedia