Effects of Information Security and Innovations on Country’s Image: Governance Aspect

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of influence various information factors of economic, social, political, innovative and technological spheres on country's image. A special role in image shaping is played by non-material factors: information impacts, technologies and innovations development and governance efficiency. The aim of the study is to analyze the image of countries and to identify the impact of information security, innovations and effective governance on the image of countries. Methodological tools of the research methods were correlation and cluster analysis. CEE countries have been chosen as the object of research. The analysis has revealed a high correlation between the image of the states and its improvement and security indexes; Government Effectiveness Index; World Press