Marketing and Machiavellianism

1984193 citationsJournal Article

Authors

Lawrence B. Chonko · Texas Tech University

Abstract

Critics often attack marketing as being manipulative and unethical, or “Machiavellian” in nature. Are these critics correct? Is marketing Machiavellian? This article presents the results of a research project designed to explore this question, using a sample of over 1,000 marketers.

Topics & Keywords

Ethics in Business and Education Management Theory and Practice Management and Organizational Studies

Publication Details

Published in: Journal of Marketing

Volume 48, Issue 3, pp. 30-42

DOI: 10.1177/002224298404800304

Field-Weighted Citation Impact: 4.34

Command Palette

Marketing and Machiavellianism

Authors

Abstract

Topics & Keywords

Publication Details