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MARKOR: A Measure of Market Orientation

1993973 citationsJournal Article

Authors

Bernard J. Jaworski

Ajith Kumar Uppunda

Topics & Keywords

Wine Industry and Tourism Management, Economics, and Public Policy

Publication Details

Published in: Journal of Marketing Research

Volume 30, Issue 4, pp. 467-467

DOI: 10.2307/3172691

Field-Weighted Citation Impact: 31.26

MARKOR: A Measure of Market Orientation | Researchclopedia