Argumentation theory is a crucial discipline for the development of the modern world.It provides innovative ways of evolution in interdisciplinary studies.Multimodality, which is the subject of this research, is an essential feature of human nature.Comparative analysis of modern views on multimodal argumentation and their generalization allows interpreting multimodal argumentation as "a social activity in which debaters use various modes to promote a particular point of view and study its acceptability."The structural elements of multimodal argumentation are verbal, visual, sound, taste, etc. modes.The involvement of the latter сan increases the efficiency of argumentation.