Quantitative ABCD Analysis of Online Shopping

202297 citationsJournal Articlediamond Open Access

Authors

Dsouza Prima Frederick · Mangalore University

Abstract

Purpose: The central focus of the study is to study ABCD Analysis Framework for Online Shopping and determine the major affecting factor for Online Shopping. Design: Published scholarly articles were referred to understand the concept. The Focus group interaction method was used to analyze major affecting factors for Online Shopping. Findings: Results of the study found that among four factors, Advantages factor impacts more towards its prosperity. Originality: The paper contributes in understanding various affecting factors towards online shopping. Type of Paper: Empirical Analysis

Topics & Keywords

Innovations and Analysis in Business and Education Indian Economic and Social Development Banking Sector Performance and Management

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: International Journal of Applied Engineering and Management Letters

DOI: 10.47992/ijaeml.2581.7000.0139

Field-Weighted Citation Impact: 15.40