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Trust and Loyalty in Building the Brand Relationship with the Customer: Empirical Analysis in a Retail Chain in Northern Brazil
2022
96 citations
Journal Article
gold Open Access
Field-Weighted Citation Impact:
20.12
Trust and Loyalty in Building the Brand Relationship with the Customer: Empirical Analysis in a Retail Chain in Northern Brazil | Researchclopedia
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University of Beira Interior
Galvão Meirinhos
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University of Trás-os-Montes and Alto Douro