Strengths and weaknesses of qualitative research in social science studies

This study examines the strengths and limitations of 22 published journal articles by conducting a systematic literature review. The review revealed that the qualitative approach was flexible, offered in-depth and detailed information, allowed the use of multiple data collection methods and minimised the chance of having missing data. The approach was found (i) to integrate human touch, was cost-effective and was indeed the only option in some cases of research problems; (ii) to be prone to researchers’ subjectivity, involves complex data analysis, makes anonymity difficult and has limited scope in its generalizability, and (iii) to make replication of findings challenging, and the findings may be influenced by the researcher’s bias. It is concluded, therefore, that researchers should take necessary precautions when using the approach to ensure that the weaknesses of qualitative research do not bar them from achieving research objectives.