Wellbeing, environmental sustainability and profitability: Including plurality of logics in participatory extension programmes for enhanced farmer resilience

Abstract Environmental sustainability and economic challenges are requiring significant change in the agricultural sector, and this is driving an increased focus on farmer and farm business resilience. Participatory extension programmes (PEPs) are a well‐known approach for supporting farmer change. The objective of this article is to explore how a PEP based on peer‐to‐peer learning can support farmers in increasing resilience. Our study examines the interaction of wellbeing, environmental change and profitability through the applications of an institutional logics evaluation framework. We interviewed 24 participants in a PEP based in Northland, New Zealand. Findings show that PEPs can provide a safe space to discuss wellbeing challenges and link farmers with networks to support them on their wellbeing journey. We found that farmer wellbeing is intrinsically linked to other pressures that farmers face around profitability and sustainability, and therefore PEPs need to balance these three pillars. This article adds to the current literature by expanding an institutional logics evaluation framework and identifying the role of different actors in change mechanisms.