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Abstract Background Over 60% of dementia cases are undetected, often due to fear, stigma, and lack of education about memory and brain health. To address this unmet need, UsAgainstAlzheimer’s developed BrainGuide, a free, web‐based consumer education platform designed to empower individuals to take the best next steps in managing their own or a loved one’s brain health. Method BrainGuide was built with nonprofit, advocacy, industry, medical and technology experts. It offers two memory questionnaires created with input from medical experts and adapted from validated tools in the healthcare community. The self‐assessment is based on MIS/MIS‐T and the caregiver assessment is based on the AD8. Both were adapted for use with a voice and web bot. BrainGuide is not intended to diagnose or provide treatments. Six personas representing individuals concerned about their or a loved one’s brain health, caregivers, and individuals living with Alzheimer’s, were created to curate resources for users to browse after completing a questionnaire. Twenty‐five original tailored factsheets and 70+ links to external resources are also available. BrainGuide’s development was informed by market research including qualitative and quantitative feedback from users. It runs on Amazon Web Services making it available to anyone with telephone or Internet access and was developed with in‐kind and financial support by Biogen. Result Since launching in March 2021, over 283,000 individuals have visited BrainGuide and 160,000 have completed a memory questionnaire; 79% of users are women, 78% of users are 60+ years and 17% are non‐white. 79% of individuals are taking the memory questionnaire for themselves, and the platform generates a summary to bring to a provider. 74% of users who took the questionnaire indicated that they felt more prepared to discuss brain health with a doctor through our post‐experience user survey. Conclusion Data collection is ongoing, to measure consumer engagement and behavior change. To date, we have collected data including consumer confidence in raising the topic of memory with loved ones and providers, the adoption among different audience segments and the ongoing engagement of users. This data provides insights for the field as we work to address challenges to early detection and diagnosis.