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Statistical brand switching model: an Hidden Markov approach

20234 citationsJournal Article

Authors

K. Kumaraswamy · Kaloji Narayana Rao University of Health Sciences

N. Ch. Bhatracharyulu · Osmania University

Topics & Keywords

Customer churn and segmentation Consumer Market Behavior and Pricing Forecasting Techniques and Applications

Publication Details

Published in: OPSEARCH

Volume 60, Issue 2, pp. 942-950

DOI: 10.1007/s12597-022-00613-0

Field-Weighted Citation Impact: 0.91

Statistical brand switching model: an Hidden Markov approach | Researchclopedia