Design for a Better World

Click to increase image sizeClick to decrease image size Additional informationNotes on contributorsDon NormanDon Norman was the founding director of the Design Lab at the University of California, San Diego, cofounder of the Nielsen Norman Group, a member of the National Academy of Engineering, Fellow of the American Association of Arts and Science, and former vice president of Apple. He has three honorary degrees (Padua, Delft, and San Marino), and has served on numerous company and educational boards. He has published 20 books translated into 20 languages, including Emotional Design and Design of Everyday Things. His newest book is Design for a Better World: Meaningful, Sustainable, Humanity Centered (MIT Press 2023). don@jnd.orgJim EuchnerJim Euchner is editor-in-chief of Research-Technology Management and Honorary Professor at Aston University (UK). He previously held senior management positions in innovation leadership at Goodyear Tire and Rubber Company, Pitney Bowes, and Bell Atlantic. He holds BS and MS degrees in mechanical and aerospace engineering from Cornell and Princeton Universities, respectively, and an MBA from Southern Methodist University. He is the author of Lean Startup in Large Organizations. euchner@iriweb.org