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Tourism plays a vital role in generating revenue for Georgia. The influx of tourists contributes to various sectors of the economy, including accommodation, transportation, food and beverage services, entertainment, and retail. Furthermore, tourism can have a multiplier effect on the economy. When tourists spend money in Georgia, it circulates through the economy, generating income for various businesses and individuals. This increased economic activity leads to further job creation, stimulates investment, and contributes to the overall development of the country. Additionally, tourism also generates indirect revenue through associated sectors such as agriculture, construction, and manufacturing, which cater to the needs of tourists and the tourism industry. In the process of the research are used general scientific methods (systemic, structural, functional) and private methods (graphic and those of conformity). Official statistical data existing in the country as well as the data and evaluations officially published by international organizations are also used. Based on the research done we would like to provide several recommendations aiming to provide a foundation for improving the financing of sustainable tourism in Georgia, enabling the region to develop and support tourism initiatives that are economically viable, socially inclusive, and environmentally responsible.