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Understanding Audiences, Customers, and Users via Analytics

20238 citationsBookbronze Open Access

Authors

Bernard J. Jansen · Hamad bin Khalifa University

Kholoud K. Aldous · Hamad bin Khalifa University

Joni Salminen · University of Vaasa

Hind Almerekhi · Qatar National Research Fund

Soon‐gyo Jung · Hamad bin Khalifa University

Topics & Keywords

Big Data and Business Intelligence

Publication Details

Published in: Synthesis lectures on information concepts, retrieval, and services

DOI: 10.1007/978-3-031-41933-1

Field-Weighted Citation Impact: 2.73

Understanding Audiences, Customers, and Users via Analytics | Researchclopedia