Buying Happiness

Abstract Ablemind is an award-winning medtech startup, offering a unique method to diagnose and treat mental illness in healthcare. Ablemind uses artificial intelligence to interpret and analyze patients’ descriptions of their health, delivering unique insights into what treatment works for each individual. Ablemind’s CEO Tomas de Souza has spent his career working with digital transformation and innovation in varying industries, supporting corporations and organizations in their work to harness the power from digital technology. In this reflection, he combines his experience from business development with a human perspective on how technology and consumption affect consumer wellbeing.