Impact of Online Marketing Strategies on Brand Value and Purchase Intention in the Beer Industry: A Study of Internet-Based Promotions and Digital Advertising

Online promotion and digital advertising play an important role in brand value and purchase intention in the beer industry, but there is a problem of inaccurate intention targeting. Traditional physical store marketing cannot solve the problem of value and purchase intention in the brand value and purchase intention of the beer industr. Therefore, the impact of brand value and purchase intention in beer industry based on network marketing strategy: a study on network promotion and digital advertising, and analyzes the impact of brand value and purchase intention in beer industry: research on network promotion and digital advertising. Firstly, the influencing factors is located by using the network digital theory, so as to reduce the interference factors in network promotion and digital advertising. Then, the network digital theory is used to form the network marketing strategy, network promotion and digital advertising scheme, and comprehensively analyze the network promotion and digital advertising results. The MATLAB simulation results show that under certain evaluation standards, the online marketing strategy is better than the traditional physical store marketing in terms of the accuracy rate of online promotion and digital advertising, and the time of influencing factors of online promotion and digital advertising.