Online Search and Optimal Product Rankings: An Empirical Framework

202322 citationsJournal Article

Authors

Giovanni Compiani · University of Chicago

Peichun Wang · Unity Biotechnology (United States)

Abstract

This paper proposes a microfounded and tractable model of consumer search, which is then used to optimize product rankings for consumer surplus and platform revenue.

Topics & Keywords

Consumer Market Behavior and Pricing Consumer Retail Behavior Studies Digital Marketing and Social Media

Publication Details

Published in: Marketing Science

Volume 43, Issue 3, pp. 615-636

DOI: 10.1287/mksc.2022.0071

Field-Weighted Citation Impact: 4.69

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Online Search and Optimal Product Rankings: An Empirical Framework

Authors

Abstract

Topics & Keywords

Publication Details