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Werbe- und Konsumentenpsychologie

2023101 citationsBookgold Open Access

Authors

Georg Felser · Harz University of Applied Sciences

Abstract

Aktualisierter Lehrbuchklassiker Werbe- und Konsumentenpsychologie mit psychologischen Grundlagen des Neuromarketings und der Verhaltensökonomie.

Topics & Keywords

Digital Innovation in Industries Consumer behavior in food and health Sports Science and Education

UN Sustainable Development Goals

Reduced inequalities

Publication Details

DOI: 10.1007/978-3-662-65471-2

Field-Weighted Citation Impact: 6.14

Werbe- und Konsumentenpsychologie | Researchclopedia