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Wild animals are captured and traded across Peru to meet urban demand for wild meat, zootherapeutic remedies, decorative items or amulets, and as wild animal pets. This study comprised an experimental survey aiming to reveal prior consumption or ownership of wildlife-origin products in urban Peru, and to test the effectiveness of consumer-focused approaches to reduce demand for illegal wild animal-origin products. We presented 501 respondents with 52 items (wild pets, meat and cultural, medicinal and decorative artefacts) to ascertain if respondents had owned or consumed them. Of our respondents 77.4 % had purchased, owned or consumed at least one product: 39.9 % wild pets, 63.1 % wild-sourced meat, and 41.5 % wildlife-derived artefacts. We then presented a separate 2005 respondents with 15 items (five wild pets, five wild meats and five wildlife-derived medicines/artefacts), each accompanied by a different type of information, and asked them to indicate how likely they would be to buy each. Accompanying information was either neutral (control), or one of four pieces of treatment information describing the zoonotic disease, animal welfare, legal, and conservation risks associated with the purchase. Treatment information made respondents between 1.47 and 1.86 times less likely to select higher probabilities of purchase for any item. We conclude that consumption of wildlife-origin items is commonplace in urban Peru, but social norms surrounding the acceptability of ownership of these will be amenable to alteration through repeated demand reduction campaigns, especially if these highlight the zoonotic disease potential of such purchases and the need to conserve native Peruvian species.