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Now, more than ever, the ‘eye-in-the-sky’ needs to work with the ‘grunt-on-the-ground’. This isnot just a matter of ground-truth checks on accuracy of remote mapping. For biodiversityforecasts, of abundance, threats and restoration for species and systems, one needs to map notonly ground cover, but soil and water quality and content, not to mention individuals of smallspecies. Beneficial activities at local community and citizen level are needed too, as well asguidance and motivation from above. This will require engagement and love of nature as well asthe support of governments that enable services from nature and do not ignore climate change.Encouraging benefits at local level, and linkage with guidance or imagery from above, requiressimple communication and for conservation chores to become fun. It requires conservationcommunication networks for the 80% in the world who do not speak English. Ideas fortransacting local knowledge as an enjoyable engagement were developed in a Framework 7project to design a Transactional Environmental Support System but considered too challengingsocially. This verdict stimulated multilingual networking in the civic sector, leading to 10-language www.sakernet.org (2014) and 23-language www.perdixnet.org (2017) for UNEP andNGOs, before 43-language www.naturalliance.org was launched for IUCN in 2019. A newHorizon project is now addressing issues of social motivation for engagement with such systemsin a project for A PROactive approach for COmmunities to enAble Societal Transformation whichis running from November 2023 for 3 years. PRO-COAST (project 101082327) brings together 20partners from 14 countries to develop, apply and validate an innovative socio-ecologicalframework for the study of coastal ecosystem dynamics for the benefit of the people mostexposed to risk deriving from biodiversity loss. Starting in 9 case studies across Europe, it willdevelop scaled-up multilingual networking for much wider areas along coasts and inland, usingthe global-with-local information networking developed by European Sustainable Use Group.