Gamifying Sustainable Behavior at Work: Results from an Experiment with a Corporate Gamification App

Society’s increasing demand to protect the climate puts enormous pressure on companies of all sectors to reduce their CO2 footprint. Besides strategic investments in more sustainable value creation, it is also essential that employees adapt their mindset, motivation, and behavior. However, measures to engage employees to change their behavior are rare. In recent years, gamification has gained popularity as an effective approach to influencing human motivation and driving behavior change. This paper provides an overview of existing research on the use of gamification to engage sustainable behavior and empirical results from an experiment with a gamified app to promote sustainable behavior in a mid-sized company. Data is collected from users of the app and extended with information about their personality traits according to the HEXACO and NEP scales. The results indicate that gamification does indeed appear to be a suitable approach to support sustainable behavior at work.