Labels that limit: A framework for reducing sales of ornamental invasive plants

Invasive plants cost the US billions of dollars each year due to ecological and economic impacts as well as management costs. One of the most common pathways of introduction and spread of invasive plants is through ornamental plant sales. While solutions such as regulations and voluntary self-bans have been implemented in some instances to mitigate this problem, widespread adoption has not occurred. As such, new alternatives should be explored. Opt-in labeling programs are commonly used throughout the agricultural industry to better inform customers about the products they are purchasing. An opt-in labeling program that consists of a partnership between retailers and governments or non-profit organizations could help reduce the spread of invasive plants by influencing customer behavior. This approach would be less costly to retailers than regulations, create new invasive plant prevention opportunities for governments and nonprofits, and better inform consumers about specific invasive plant species.