Searching for settlement information on Reddit

Abstract Newcomers are using informal means to find settlement information that is also freely available through formal settlement service providers. Newcomers may seek settlement information on Reddit when the same information might be found through a settlement service provider. This study finds that several Reddit submissions can be categorized in at least one or more of the formal settlement service categories. There is some overlap between informal conversations on Reddit and formalized settlement services. However, informal spaces go beyond providing settlement information in formalized categories. These results suggest that there is scope for policymakers to take a closer look at online conversations to better understand the needs of newcomers when they are looking for information about settling in Canada before and after they arrive. There is the potential to use this information to identify service gaps and create new funded settlement service categories. There is also the potential to accurately train a machine learning model to classify new Reddit submissions and produce real‐time advice to policymakers on newcomer information needs.